Strength
1. Many Hubs- located in Chicago, Dallas, Miami, Lax, Phoenix, Charlotte and Philadelphia
2. Hubs set the standard for good maintenance and infrastructure
3. AA Advantage recognized as the best customer loyalty program
4. Strong Brand image, Started many new routes since 2010
5. Wide reach with over 336 destinations with over 900 aircraft in fleet
Weakness
1. Assets are costly (aircraft)
2. Losing out market share to Low Cost Carriers and other competitive players
Opportunity
1. Leverage on code share agreement with a number of airlines
2. Capitalization on merger with US Airways
3. More international destinations on popular routes
Threats
1. Increasing Fuel Costs and Increasing Labor Costs
2. Pressure from regulation bodies and govt policies
3. Low fare service providers
1. Many Hubs- located in Chicago, Dallas, Miami, Lax, Phoenix, Charlotte and Philadelphia
2. Hubs set the standard for good maintenance and infrastructure
3. AA Advantage recognized as the best customer loyalty program
4. Strong Brand image, Started many new routes since 2010
5. Wide reach with over 336 destinations with over 900 aircraft in fleet
Weakness
1. Assets are costly (aircraft)
2. Losing out market share to Low Cost Carriers and other competitive players
Opportunity
1. Leverage on code share agreement with a number of airlines
2. Capitalization on merger with US Airways
3. More international destinations on popular routes
Threats
1. Increasing Fuel Costs and Increasing Labor Costs
2. Pressure from regulation bodies and govt policies
3. Low fare service providers